Should you get your own domain name? Absolutely! Having
your own domain name is just as important as keeping the same
phone number. If you have a memorable domain name i.e.
www.yourdomain.com, people can use it whenever they wish. If
you use a directory on someone's web space and decide to move,
you will loose all that traffic and those potential customers.
Your domain name can move with you. Wherever you decide to
host your site, your domain can follow.
If you have a really good domain name, it can be sold for
a handsome profit. A recent article in a newspaper showed
bidding for drugs.com at $270,000 US! Even if you decide not
to sell the name, it is still valuable. Fifty percent of
your traffic will come from search engines. Marketing and
promoting your web site will generate the other 40-50% of
your traffic. With your own domain name you can take the
traffic with you.
The other issue is your image. Choose a name that
represents the service you are offering. Think ahead of your
marketing strategy. What if your web site, phone number and
name of your company were the same? Wouldn't it make it easy
to remember? Not only that, but it also continues to build
your brand image and identity every time they use it.
